Monday, February 22, 2010

I hear stories of restaurant successfully opening without the help of a PR firm. Does it really make a big difference?

I guess that when a PR company takes you on board, they will first try to understand your product; try to understand what you are selling and also will try to understand what your customers want to remember you for. Not an easy task- Lot's of listening!

I haven't yet decided if I will be using a PR company- I am going to think about it for another 3 to 4 days. I have met quite a lot of them- they all have their qualities. Let's think....

Lats night Clive & I went to a very trendy restaurant- very near to La Table de Tee- called EAT ME. The restaurant has been established there for over 15 years and it is one of our local competitor. Eat me has been recently refurbished in dark cement tone- with some modern pictures trail of Bangkok- dark lighting and waiters dressed in black. I loved the deco.

The waiters were friendly and quite good looking- that helps!

The table are well spaced and there is a large sitting area on the terrace- we didn't seat outside;mosquitoes love my skin tone!

The menu is exciting with a mix of Spanish/Australian/Italian food items.

We ordered a bottle of Sauvignon Blanc from New Zealand- delicious.

I asked for some quail eggs with a Spanich dressing as amuse-gueule- they had just run out.

We ordered some fillet of anchovies marinated in lemon and olive oil- they only arrived after our starters but were delicious and very fresh.

Clive ordered Japanese oysters cooked with paprika and Italian pancetta- delicious but very expensive- 870baht + tax + service charge= £20 for a starter- not exactly a terrific deal

I had sardines cooked in vine leaves, pomegranate- served with a brown puree- couldn't tell what it was. The sardines were overcooked- the vine leaf was useless and the few pomegranate grain did not bring anything to the dish. The sardines at Voyageur Nissart in Nice are much better- and they cost half of what I paid last night.

I had Kadgeree with prawns and marinated salmon- it was interesting.

Clive had red snapper with a Marsala curry (!); much better than mine-

Not memorable food wise- but the ambiance and decor were really good.

The only thing I would say is that., the restaurant did not have any Thai customers- at La Table de Tee-75% of our customers are Thai. Does it mean that we are not competing for the same guests?

Our bill came to 4500 baht (£90)- not cheap at all for Bangkok.

It is our last day in Bangkok before returning to Singapore. Arthur & Anais are going to be sad to leave Bangkok. They had such a great time with their mother;It was also the first time that Anais said "Mamam" with a very strong French accent!

Arthur & Anais will be back for the next school holiday.

I don't know when I will be next in Bangkok- They don't need me anymore here!

I can concentrate on Romilly street & Voyageur Nissart in Nice....

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