I have started to finalise what the menu is going to look like- I don't want big menus that open in 2 with 4 pages to read and millions of things to decide from.
Soho is no Pimlico and I must reflect what Soho is all about in my menu.
It should be straight forward, relax and to the point- without the fuss.
Price wise, It should reflect my feeling toward gastronomic restaurant:
I just detest restaurant where I feel I am being overcharged. I think that having a Tasting menu for £75 or up is just daylight robbery! All our suppliers will be helping us to succeed when we start- we must pass the savings to our customers.